Digital Content Strategy & Management
Digital Content Strategy & Management
Content is not just words… It is the voice of your organization and the bridge of communication with your beneficiaries”
What is the service?
A consulting service that aims to plan, develop, and manage enterprise digital content in a strategic manner that ensures consistency of messages, clarity of language, and directs the digital experience towards its organizational goals and both the beneficiaries.
The service focuses on building an integrated methodology for content lifecycle management (from idea to publication and analysis) to raise the quality of digital communication and unify the tone of the corporate brand across all digital channels.
What do we offer you at Renad almajd?
- Content Audit & Gap Analysis
- Analyze existing digital content to identify strengths and gaps.
- Review the alignment with the entity’s goals and tone of its institutional voice.
- Content Strategy Design
- Develop a clear vision of digital content to achieve a balance between the entity’s goals and the needs of the beneficiary.
- Identify the appropriate types of content (awareness, service, interactive, marketing).
- Develop a priority map and deployment schedule.
- Content Lifecycle Management
- Develop policies and procedures for the production, review, and dissemination of content across digital channels.
- Define roles and responsibilities between communication, technology, and content teams.
- SEO & Content Taxonomy
- Improve the visibility of digital services in internal and external search results.
- Designing a Taxonomy Structure that Facilitates Intelligent Browsing and Discovery
- Content localization and personalization
- Adapting the content to suit the local culture and the official Arabic language.
- Personalize messages and experiences based on target segments and user behavior.
- Content Analytics & Optimization
- Monitor content performance in terms of engagement, reach, and satisfaction.
- Provide recommendations for continuous improvement based on analytical data.
- Content Governance Framework
- Developing Style Guides & Tone of Voice
- Establish control mechanisms to ensure the quality and consistency of content across platforms.
The added value of your organization
Thanks to Renad Al-Majd’s expertise, digital content is transformed from mere texts into a strategic tool to influence and interact with beneficiaries. Through this service, the entity achieves:
- Digital identity consistency across different platforms
- .Improve communication quality and clarity in the digital patron experience.
- Increasing the rates of interaction and use of e-services.
- Comply with national standards in writing digital government content.